5 Marketing Strategies for Chinese New Year 2023

5 Marketing Strategies for Chinese New Year 2023

The Chinese New Year holiday is quickly approaching, and businesses everywhere are tapping into consumer mindsets. While the Department of Statistics Malaysia has recorded a 4% inflation rate as of November 2022, Economy Minister Rafizi Ramli stated that Malaysian consumers’ purchasing power remained strong despite price increases.  It’s no surprise …

How to Boost Your Business Cash Flow During the Chinese New Year Season

How to Boost Your Business Cash Flow During the Chinese New Year Season

Chinese New Year is right around the corner. Also known as the Lunar New Year, this season is often celebrated with family gatherings and dinners. Recent statistics from Statista indicate that the Lunar New Year remains one of the most awaited sales periods for online shoppers in Malaysia, particularly those …

The Road to Recovery: Effects of Online Shopping on the Economy

The Road to Recovery_ Effects of Online Shopping on the Economy

For most people, money is tighter than ever these days, with many families struggling to make ends meet from month to month. The current economic situation has many entrepreneurs wondering if it’s even worth starting an online business anymore, especially if the business owner has no solid capital to work …

What Is SWOT Analysis Used For, and How Does It Help Your Business?

What Is SWOT Analysis Used For, and How Does It Help Your Business

What does SWOT stand for in business?  The SWOT analysis is a great way to get your business on track. In this article, We will answer the question: What is a SWOT analysis? We will explain the impact of a SWOT analysis as a tool for marketing and business management. …

How to Rebuild Finances After a Tough Year.

How to Rebuild Finances After a Tough Year

A lot can happen in one year — excellent endeavours and success, but sometimes, a curveball. Like many people, you may have experienced some financial setbacks this past year. Maybe you lost your job, had to cut back on hours, or incurred an unexpected expense, and are now asking “How …

Why Business Budget Planning Is So Important

Why Business Budget Planning Is So Important

Budgeting is one of the crucial aspects of running a business. The efficiency of a business owner’s budgeting process determines how successful a small business will be. Business budget planning, one of the last stages of the budgeting process, is one of its most essential components. Remember that budgeting estimates …

Customer Retention: Identifying the Right Approach

Customer Retention_ Identifying the Right Approach

Business owners have a lot on their plate. You know the struggle, from chasing new customers to ensuring the inventories last for the next season. But there’s one problem entrepreneurs know all too well; customer retention. The rise and fall of businesses rely on how well they can ensure customers …

B2B vs B2C vs D2C: How Business Models Differ and Why It Matters for Your SME

B2B vs B2C vs D2C. How Business Models Differ and Why It Matters for Your SME

Business is an ancient practice that began in the earliest civilizations. Back then, the top commodities produced metalwork and meat. Compared to modern-day business, a lot has changed, from the goods sold in the market to how it’s marketed. The business industry has evolved because sellers can capture opportunities with …

Five FinTech Trends to Look Out for in 2023

Five FinTech Trends to Look Out for in 2023

2023 is projected to be volatile for the economy – both global and Malaysian. Both the World Bank and the International Monetary Fund (IMF) predict an economic storm cloud to hit. Their chorus is joined by the World Trade Organisation (WTO) and the World Economic Forum (WEF). Geopolitical conflicts, the …

How to Prepare for a Recession

How to prepare for a recession

Preparing for doomsday is not something most people think of doing. It would be best if you focused on shelter or food but also prepared for a recession. The nation’s overall economic output decreases during a recession. According to the Department of Statistics, since the peak of the Asian financial …