The popularity of podcasts has skyrocketed in recent years. According to Voxnest, since the beginning of the COVID-19 pandemic, the number of people tuning in to podcasts has surged by 42% across the globe. This suggests that more people are finding information through this medium. From a business marketing perspective, …
The Impacts of Employee Engagement on Your Business
Your employees are vital assets for your company’s growth. Their skills and capabilities translate into the organization’s overall capabilities. Hence, letting them grow allows your company to grow further. However, employers have grappled with increasing employee productivity. At the very least, you need to cultivate a constructive relationship by encouraging …
Standing Out in Your Market – How to Identify Your MSME’s Unique Selling Proposition (USP)
Marketing is the art of selling. You can’t just tell people to buy something by saying that you have cheaper products. Even if you have the most affordable product in the market, it won’t always attract people to buy. To convince people to buy, you need to have a story …
5 Steps to Build Your Winning Team
A business is only as strong as the people in it. In the beginning, a company may rely on its founder. However, when looking to scale, they will need to consider building a team that will bring the business to the next level. Check out the following five steps to …
5 Strategies to Boost Your Business’s Repeat Purchase
The goal of any business is to stay afloat and gain as many customers as possible. A business needs its customers to grow and expand in any market. So logic dictates that, the more new customers know about your business, the faster your business will grow. Getting new customers is …
5 Profit Variables to Mind
Business owners often work hard to improve their profit performance. There are many possible ways to maximize profit with minimum effort. The secret lies in how a business owner understands which factors influence the profit. This is what we call a profit variable, defined as factors influencing profit margins. Focusing …
Two Essential Elements to Optimize Your Financial Plan
It’s time to get ahead of the curve! If you’ve been here before, you’re probably aware that financial literacy is vital to any working adult. So it’s time to put your theory to the test and take some measures to optimize your financial plan. Here are the two essential …
5 Employee Retention Strategies to Reduce Turnover among SMEs
Malaysia is seeing a nationwide employee movement amid its economic recovery following the onset of the COVID-19 pandemic, according to the 2021 Employee Movement and Retention report released by Employment Hero. The report shows that 61% of Malaysian workers plan to find a new job in 2022. Employees under 35 …
How to Optimise Your Online Store?
A successful online store brings better profits to any online business. However, a successful online store is strongly tied to traffic and conversion rates: the higher the traffic, the higher the conversion. With more people visiting your online store, your brand and product will be better known. But, visiting is …
How to take your Business Online
How to Take Your Business Online For the first time in history, the world is experiencing a standstill when it comes to business operations. As such, we must improvise, adapt and overcome to ensure survival. Change is inevitable, why not let it be taken as an opportunity? Here is an …