What does SWOT stand for in business? The SWOT analysis is a great way to get your business on track. In this article, We will answer the question: What is a SWOT analysis? We will explain the impact of a SWOT analysis as a tool for marketing and business management. …
2022: Funding Societies Malaysia’s Year In Review
Looking back on our journey, 2022 was a rip-roaring year filled with excitement and milestones for Funding Societies Malaysia. Cementing our foothold as the largest SME Digital Financing platform in Southeast Asia, we are revving up high from the pandemic and we are grateful for how this year has turned …
5 Golden Rules of Equity Investment
Making the first equity investment is challenging for everyone, especially considering how frightening items like stocks, bonds, and ETFs may be. Equity investment might sound like a complicated strategy, but it is one of the easiest and most common ways to put your money to work. What is equity investment? …
B2B vs B2C vs D2C: How Business Models Differ and Why It Matters for Your SME
Business is an ancient practice that began in the earliest civilizations. Back then, the top commodities produced metalwork and meat. Compared to modern-day business, a lot has changed, from the goods sold in the market to how it’s marketed. The business industry has evolved because sellers can capture opportunities with …
Five FinTech Trends to Look Out for in 2023
2023 is projected to be volatile for the economy – both global and Malaysian. Both the World Bank and the International Monetary Fund (IMF) predict an economic storm cloud to hit. Their chorus is joined by the World Trade Organisation (WTO) and the World Economic Forum (WEF). Geopolitical conflicts, the …
#MakingHERStory with Marsya Juwita Aderizal
Why do gender biases in leadership exist? This is partly due to a stereotype that because men have been leaders for so long, the traits associated with the administration are often thought of as masculine and not viewed as favourably when exhibited by women. In this issue of #MakingHERStory, we …
GE15: Everything you need to know for Voting Day
As Malaysians in a democracy, we have a constitutional right and obligation to vote in any General Election. Since Undi 18 came into effect in December 2021, all Malaysian citizens aged 18 and above are automatically registered as voters, making us all eligible to vote. GE15 is happening soon, and …
The Omnichannel Marketing Guide for SMEs
You must have heard the term “omnichannel” thrown around, but what is it? Many people believe it’s beneficial for small and medium enterprises (SMEs); is it true? And how does it differ from “multichannel” marketing? ‘Omnichannel marketing’ is a cross-channel marketing strategy where you reach out to your customers on …
A Guide to Choosing the Best Billing Software
Without a doubt, the most crucial aspect of your business is asking for and receiving payment. Companies must bill their clients on time to maintain a healthy cash flow. However, billing might not be the most exciting thing to do. Manual billing and invoice processing can consume much of your …
Five Benefits of Podcast Marketing for Your Business
The popularity of podcasts has skyrocketed in recent years. According to Voxnest, since the beginning of the COVID-19 pandemic, the number of people tuning in to podcasts has surged by 42% across the globe. This suggests that more people are finding information through this medium. From a business marketing perspective, …